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Hardly used.
- Sales Rank: #4354561 in Books
- Published on: 2009
- Binding: Paperback
Most helpful customer reviews
3 of 3 people found the following review helpful.
Interesting but at the same time arrogant
By Brian J. Murphy
I am a political junkie who decided to read this book to learn the core elements that led to President Obama's successful 2008 campaign. In the interest of full disclosure, I am a conservative Republican who votes for John McCain.
The Audacity to WIn delivered in one respect. David Plouffe provided a detailed overview of the strategy and how it was executed.
His identification of the power of digital/and social media was a key to Obama's success. They harnessed the power of the Internet to develop a personal rapport with more than 13 million people who registered on Obama's Web site.
Several things turned me off about the book. Plouffe at times comes across as arrogant and immature. He devotes material sections of copy to demean opponents and the strategies they pursued.
I found myself wishing he would stand above the fray and be more magnanimous.
Overall, I would strongly recommend the audacity to win to any person, regardless of political persuasion, who has a definite interest in what it takes to win a presidential election.
1 of 1 people found the following review helpful.
A FASCINATING OPERATING MANUAL - How To Win The Presidency - 5 STARS !!!
By Richard of Connecticut
I am probably north of 100 books about the Presidency. David Plouffe's "The Audacity to Win" is right up there as a masterpiece for understanding the nuts and bolts, or mechanics if you will about how to launch a campaign for the nomination, and then the Presidency of the United States. No one and I believe I have read most of them, has put together a better battlefield plan than this MASTER STRATEGIST, who came out of nowhere to launch the perfect campaign.
You know you are reading something very special when it occurs to you as you read it, that if you had a week to think about it, you could not have expressed it better yourself. Plouffe reveals himself in this book to be the best campaign manager of his generation hands down, and no one is else is even close. Just his choice of words when he expresses himself is spot on brilliant.
There are 17 chapters in this book spread among 375 pages. The writing is engrossing, fascinating, seat of the pants action. Although the book is written for the general population it is the political junkie that will love and cherish it. Plouffe is very clear that he is dealing with a young, inexperienced Barack Obama and attempting to derail a massive train called Hillary Clinton who has face value, all the money in the world, connections, power and knowing how to use power, and Plouffe wants to knock her out for the nomination. He will then, if successful, have to go against the Republican war machine.
As Plouffe points out, Republicans fall in line, Democrats fall in love. His sidekick for the journey will be David Axelrod of Chicago, who is Obama's friend and advisor for more than a decade. With Plouffe leading the charge, they would run a basically flawless campaign. There was no room for error because Hillary was already so far in front, and acknowledged as the preordained sure winner. Why even enter the race, but Obama was determined, and you don't enter a race when you want to. You enter when you think you can win it. The future President was determined that he could make a difference and now was the time. It is also pointed out that Obama knew that he would not be crushed if he lost. He was comfortable in his own skin. He could stomach defeat because his whole ego was not at risk in this race. He would be okay emotionally, losing.
Every chapter is fascinating. Every page contains vital information about how to run a campaign at the highest levels of government. How did Obama run a flawless campaign with basically no unforced errors? It's one thing when something comes out of left field that attempts to defeat you. It's another thing to create your own problems by verbal miscues or having others say the wrong thing on your behalf.
There were no leaks in this campaign. There were no members of the campaign staff that were trying to kill off other members of the staff to elevate themselves. Nobody was paid a lavish salary, and the whole deal was treated like a democracy. Everybody seemed to be comfortable with others on the staff. You did not see the numerous staff reshufflings that you see in other campaigns. The big time firings weren't there. The vetting process worked.
Plouffe takes you through the campaign step by step. He shows you how to organize, what was unique about this campaign. These guys were revolutionary in what they did. Their involvement with the Internet was mind boggling. Obama's people probably had more success with the Internet than the rest of the candidates in both political parties combined. Think about it, Obama was financially completely competitive with Hillary Clinton, and later on would manage to our draw and out spend her, because of his financial success on the Internet. No one could have predicted this.
Every time the Obama campaign took a risk, whether it was going to Europe to showcase Obama to 200,000 people in Germany, or have him make a major statement on race in Philadelphia after his minister made politically heated remarks, Obama benefited from taking the risk. America has never seen a campaign or campaigner like this before. We are fortunate to have this book written by the ultimate insider, and it will allow the rest of us to figure out how they pulled it off. We should all read it regardless of our political persuasion, and thank you for reading this review.
Richard C. Stoyeck
1 of 1 people found the following review helpful.
This is Actually a Must Read for Business not Politics
By John G. Jazwiec
A lot of similar ground has been covered as recently as the publishing of the book "Battle of America 2008". The difference between Haynes Johnson and this book is that it has more of an inside story - fun, intimacy and sad personal moments for the players who arguably ran the most successful presidential campaign ever considering the results and the odds when it started.
It is a very easy read and you can curl up and read it very quickly
The book's real value though is what it takes to have the Audacity to Win in life or business. First of all many times in business or life the odd's are not in your favor. To overcome the odds you have to have a game plan and stick to it every day.
It also requires in business, individuals to agree to lose their life-style balance. Everyone wants to win and make money but are they prepared to pay the price? The latter is the inflection point in starting up businesses or turning them around. If you ask someone would they like to be a millionare the answer is almost always yes. Are you prepared to work 7 days a week and 18 hours per day to get it? Very few people say yes.
The book has an intimate side to it - like the author losing his dog over the phone while his wife puts him to "sleep" at the vet. I am not a dog lover but I can tell you as someone who has paid the "price" of not being home for my family during tough time there are many times I can relate.
Audacity to Win could also be called "Will you stick with the company if we are successful".
My only reason for knocking this book down to 4 stars is that I just don't like to see people write tell all books - this one is in no way always flattering to the author - so I give him that credit - but everone knows that he was a key player in winning an historic election - there will be plenty of multi-million dollar fees to run political contests in the future - why write a book about it just to make even more money? In that way it comes off to me as a sales brochure.
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