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A new edition of the bestselling social media marketing book
Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts, and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing All-in-One For Dummies will help you apply your marketing efforts to the latest social media marketing sites and tools. Inside, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities.
Marketing your business through social media isn't an option these days—it's absolutely imperative. Inside this bestselling guide, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line.
- Includes updates on the latest changes to Facebook, Twitter, Pinterest, YouTube, blogging, and more
- Offers tips for showcasing your company with a customized Facebook business page
- Presents step-by-step guidance for setting up a social media marketing campaign
- Shows you how to use analytics to assess the success of your social media campaign
If you're a social media strategist, website manager, marketer, publicist, or other employee who is in charge of implementing and managing an organization's social media strategy, this comprehensive resource is your one-stop guide to all things social media marketing.
- Sales Rank: #17444 in Books
- Published on: 2015-04-06
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x 1.60" w x 7.40" l, .0 pounds
- Binding: Paperback
- 840 pages
From the Back Cover
BOOKS 9 IN 1
- The Social Media Mix
- Cybersocial Tools
- Content Marketing
- Twitter®
- Facebook® and Instagram™
- LinkedIn®
- Pinterest™
- Other Social Media Marketing Sites
- Measuring Results; Building on Success
A new and improved edition of the bestselling social media marketing book
Marketing your business through social media isn't an option these days—it's imperative. Inside this bestselling guide, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you reach and keep more customers, make more sales, and boost your bottom line.
- Make your social debut — grasp the pros and cons of social media marketing, integrate social media into your overall marketing effort, and develop a strategic social media marketing plan
- When traffic is a good thing — use social bookmarks, news, and share buttons to your advantage and leverage search engine optimization (SEO) to ramp up your traffic
- Join the revolution — discover the buzz surrounding content marketing, understand how it can grow your brand, and develop a solid content marketing strategy
- The marketing world's all a twitter — build a winning presence on the hottest social media sites — and use them as targeted marketing and networking tools
- Crunch those numbers — delve into data, analyze and compare metrics, and make decisions by the numbers
Open the book and find:
- How to make the business case for social media
- Guidance on plotting your social media marketing strategy
- Tips for managing your cybersocial campaign
- Strategies for getting your content to your prospects
- The best ways to leverage Facebook, Twitter, LinkedIn and other sites
- Ways to profit from your business presence on social media
- Techniques for using social media in mobile environments
About the Author
Jan Zimmerman is the owner of Watermelon Mountain Web Marketing and has helped businesses of all sizes use online marketing and social media tools for more than 15 years. Deborah Ng is a professional blogger, freelance writer, community manager, and social media enthusiast.
Most helpful customer reviews
23 of 25 people found the following review helpful.
Bored to tears
By Mystic Manifesting
I've been self-employed since 1993 and have owned four businesses. I currently have my own website where I sell products internationally, and I'm on several social media sites. I'm just not a marketer, and I hoped this book would help me understand how to use the various social media sites. As a small business owner, I don't have a lot of money or time, and here was one book that I thought would teach me everything I needed to know to grow my customer base using social media. But I think this book is geared more toward large businesses with ample staff (and funds) to handle the ins and outs of researching, designing, and executing a grand social media marketing plan.
The first third of the book covers topics such as developing a marketing plan, establishing your target market, determining ROI, researching and segmenting your market, building your marketing team, setting policies, copyright issues, protecting brand reputation, using ecommerce tools, keywords, SEO, link building, etc. There's no scarcity of paid programs and products offered to help you and your "team" research and execute. I consider these business basics, not social media-specific aspects of marketing.
So I slogged through this tedious (and repetitive) introductory information to get to the meat of the different platforms only to find a bunch of appetizers and no actual meal. You'll learn how to set up your social media accounts and do some basic structuring, but there's nothing here to get the brain to brainstorm, nothing that inspired me. This book refers you to other Dummy books specific to the social media platforms of interest.
I read at least half of this 810-page book (and a few chapters twice) in the short time allowed for review, and I have to say that I took nothing away from this book. I found it basic, repetitive, and long-winded. The book didn't even discuss YouTube, which is what I am currently most interested in learning. After reading this book, I will probably never buy a Dummies book again.
12 of 12 people found the following review helpful.
Tons of relevant information
By Amazon Customer
This book is stuffed with information! It is divided into 9 "books". The first explains the various kinds of social media and how they are all different and how they are used, IDs marketing strategies and tactics. Then in the next 2 books the authors talk about how to post content and integrate the various cyber social tools, SEO strategies and methods of viral marketing and content marketing. The next five books look at all the ins and outs of using Twitter, Facebook, Instagram, Pinterest and smaller social media services. The final chapter is devoted to using various tools like Google Social Analytics to measure performance and use that data to guide your future marketing decisions.
As a new marketer who is only familiar with Facebook it was really informative. I will be using this reference a lot when redoing my website and building my business.
5 of 5 people found the following review helpful.
Quite the Fat Book of Usefulness
By Wildness
840 pages of Social Media insight, oh my! Seriously, this is the fattest Dummies book I have seen. It is choke full of useful information regarding using today's biggest social media platforms to market your business or band or art or beanie baby collection. This book contains 9 books in one so to speak:
--The Social Media Mix
--Cybersocial Tools
--Content Marketing
--Twitter
--Facebook and Instagram
--LinkedIn
--Pinterest
--Other Social Media Marketing Sites
--Measuring Results; Building on Success
It will take me months to fully digest this treasure trove of information. But, so far I have learned a bit more about how to really make Facebook and Instagram work for my marketing needs as well as now understanding how to use twitter a little better - still not convinced on how use it really is. There is a whole book alone on how to make Pinterest work for, which was very informative as I know it is a good place to get some exposure, but until reading this section, I just didn't know where to begin with it.
One of the best areas of the book is on how to tap into, understand, and put to use each site's analytics of how you are engaging with your audience.
Highly recommend!
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